at Charlotte Motor Speedway in Concord, North Carolina on October 11, 2013.X9 Real Time Events has had decades of experience in sports marketing / event marketing and sponsorship management. With experience comes the understanding of knowing what sponsors and corporations want. We work directly with companies and execute their marketing and communications strategies. We work with many fortune 500 companies in top tier of NASCAR and motorsports. In addition to sports we have experience to cross-over those messages to mainstream business outside of sports.

The execution of Sponsorship Programs have included:

  • Monster Energy – NASCAR / Joe Gibbs Racing / Kyle Busch
  • NOS Energy Drink – NASCAR / Kyle Busch / Joe Gibbs Racing
  • Hershey Foods – NASCAR / Daytona International Speedway / Richard Childress Racing / Kevin Harvick
  • Kraft Foods – NASCAR / Stewart-Haas Racing / Roush-Fenway Racing / Multiple drivers & brands
  • Hunt Brothers Pizza – NASCAR / Kevin Harvick Inc. / Stewart-Haas Racing / JR Motorsports / Multiple drivers
  • Unicon – Fundraising Golf Tournament / Levine Children’s Hospital
  • Rheem Manufacturing – NASCAR / Kevin Harvick Inc. / Multiple drivers
  • Kyle Busch Motorsports & Kyle Busch Foundation – NASCAR / Pretty in Pink Foundation
  • State Water Heaters – NASCAR / GSandF Agency
  • Armour Foods – NASCAR / AMG Marketing Group / Multiple Drivers
  • Longhorn Moist Snuff – NASCAR / Kevin Harvick Incorporated / Ron Hornaday
  • VP Racing Fuels – Multiple Series / AMG Marketing Group
  • Ron Jon Surf Shop, Surface Sunscreen, BrainGear, Tunity, Nickelodeon-NASCAR, Matt Tifft and Joe Gibbs Racing
  • Erik Jones Racing Manager, NASCAR Cup Series driver Erik Jones
  • Sport Clips Hair Cuts, NASCAR, Joe Gibbs Racing, Erik Jones

Providing turn-key solutions in real time. We are experienced in logistics and execution of events that range from large corporate retreats to large hospitality sporting events. Our preparation is second to none. And in the event a situation arises on site our team handles the situations in real time while providing a high level of comfort for our clients. Most of our customers are entertaining their customers, so it is our agency’s responsibility to ensure a seamless event.

Our Services include:

  • Event Budgeting
  • Site Analysis
  • Meeting Space Selection
  • Food & Beverage
  • Creative Design
  • Visual Decor
  • Entertainers
  • Signage
  • Registration
  • Gift Ideas
  • Tours/Activities
  • Logistics
  • Photographer/Videograher
  • Audio/Visual
  • Air/Ground Travel
  • Banquets and Ceremonies

Planning a special event? From a casual get together to an elaborate themed event, x9 Real Time Events will provide creative solutions that fit your budget.

Whether you are celebrating milestones, launching new products, cultivating clients, or awarding exceptional employees, x9 Real Time Events will organize a memorable event that receives praise from all corners.

During our on-site events, we offer helpful transportation services to create a top notch experience for you and your guests. From golf carts, shuttles, buses and more, let x9 Real Time help plan your event with on-site transportation.

Special Event Services
  • Theme Development
  • Budgeting
  • Site Research and Contracting
  • Event Rentals
  • Decorations
  • Catering
  • Production and Audiovisual
  • Gifts and Amenities
  • Transportation
  • Onsite Management
  • Entertainment
  • Photography/Videographer
Event Types
  • Product Launches
  • Picnics
  • Holiday Celebrations
  • Groundbreakings
  • Grand Openings
  • Concerts
  • Sporting Events
  • Teambuilding
  • Road Shows
  • Galas
  • Employee Awards Ceremonies
  • Customer Appreciation Events
  • Art Shows
  • Road Races

Finding the perfect venue for your event is a critical first step. x9 Real Time Events will work with you to identify the venue that best meets your needs, then negotiate a contract that provides you excellent terms at a great price.

Site research:

  • Identify desired city and date
  • Create Request for Proposal
  • Research likely venues based on budget, desired location and dates
  • Send RFP to those identified as best fitting client needs
  • Handle queries from venues regarding RFP
  • Receive and review proposals and follow up on venues with questions/clarifications
  • Create matrix outlining venue options and recommendations
  • Present options/recommendations to client

Site Visit:

  • Obtain best schedule from client for site visit
  • Set up travel and complimentary lodging
  • Make arrangements with venue reps for site tour
  • Handle ground transportation arrangements
  • Conduct site visits with client
  • Complete site visit evaluation form on each property
  • Meet with client to identify their preferred option

Site negotiations & contracting:

  • Request contract
  • Identify areas of concern – price, concessions, etc.
  • Negotiate final pricing, dates, space, concessions and contract stipulations
  • Review changes and provide final contract to client for review
  • Handle any additional negotiations
  • Finalize contract

x9 Real Time Events offers professional and dependable on-site event staffing in cities across the United States and Canada.

This experienced team consists of coordinators who specialize in onsite support such as:

  • Registration Assistance
  • Room Monitors
  • Tradeshow Booth Attendant
  • Show Office Staff
  • Conference Material Assembly
  • Merchandise Sales
  • Speaker Support
  • Event Staffing

Partnering with Team Hornaday Development

Team Hornaday Development was started in 2022 by Candice Hornaday, the daughter of  NASCAR Hall of Famer Ron Hornaday Jr. Growing up watching her father compete across the country every week, followed by her children growing up at the race track and taking their turn behind the wheel, Candice turned her passion into Team Hornaday Development. With the lessons learned from being a part of a family of racers, Candice helps develop drivers both on and off the track, along with mentorship from the four-time NASCAR Camping World Truck Series Champion. Together, the two are using their skills honed from a lifetime of racing to help shape the next generation of NASCAR Champions. Team Hornaday Development works with drivers competing in go-karts, Legend cars, late-models and their growth in to the NASCAR ranks. Utilizing their official partners, Team Hornaday Development also provides services and support to develop drivers off the track with physical fitness training, driver equipment testing and build, driver brand marketing, public relations and social media training, branded apparel build, website and digital content and sponsor services to name a few.